Glidewell TV

The Conversations That Save Associate Relationships

The Dentalpreneur: Business and marketing to services and motivation topics with Dr. Mark Costes

Dr. Mark Costes is joined by Dr. Summer Kassmel to unpack one of the most common frustrations in dental practice ownership: the disconnect between owner doctors and associate doctors. They discuss why owners often expect associates to think, work, and hustle the same way they do, and why that assumption can quickly create misalignment, resentment, and underperformance.